Coming Out Swinging
What is UP ladies and gentlemen.
I hope everyone is having a wonderful start to their 2019. Hard to believe we are already nearing the end of February, eh? I’ve been grinding through some long hours working on Badass Gear Co., finding awesome manufactures and racking my brain on what product to roll out of the gate with. I have it narrowed it down to three things: 1. A vacuum insulated, stainless steel water bottle (refreshing), 2. A stainless steel protein shaker (gainz), and 3. A Vacuum sealed, stainless steel tumbler (can you say functional?). There is a ton of work and research that goes into choosing a product, so it’s unfortunately not as simple as which one I like best. I opened up a 24 hour voting pool on our instagram and sent out a bunch of messages, so I thank everyone who has contributed their preference. (that was disgusting how business-y that sounded)
It appears that not only is the vacuum insulated tumbler the popular vote, it is also the wisest in terms of business profitability and risk. Long story short, there are less people doing it, and more people wanting it. Rest assured though, my shaker bottle loving fiends, I will be releasing ALL of the products outline above, it’s just a matter of getting the revenue to do so. I’ve found an awesome manufacture for our tumblers, and have been negotiating with them, so you can expect to see those bad boys rolling out within the next couple of months on Amazon (yes, amazon prime members- there will be free two day shipping!) Quality wise, we are going top of the line. At no point will I ever settle for profit > quality, so the product comes first. (Actually, you do, hence why the product has to be the best of the best).
I want to warn you..
I am coming out of the gate swinging. I have a hyper aggressive marketing campaign in the works, and plan on giving away the first 100 or so bottles dirt cheap, so stay tuned and be ready to pick yours up. Alright, that’s enough business talky bullshit, just wanted to give you guys an update on where we are at and what’s coming.
Let’s talk about ACTION.
Sometimes you just have to go for it. You can spend all this time jibber jabbering, planning, psyching yourself up, and figuring out the best possible route; but I’ve found that typically just strings out my ideas until they collapse. You spend all this time and effort planning, you forget to even start. Let me clarify, you WANT to do your research, you WANT to make sure your plan isnt going to sky rocket your life into oblivion, but chances are, absolute worst case scenario, it’s not. It’s easy to talk yourself out of things, especially things you are passionate about. Passion takes risk. Growth takes risk. Success takes risk. Sometimes, you just have to hit the “fuck it” button and get moving. That’s what I’m doing here. I’m sick of planning, I’m sick of sitting idly by, I’m putting my foot on the gas and taking this thing straight to the moon. (not sure what I mean by that, success I guess).
Hop on board baby. There’s no better time than now. If you are waiting to get something started in your life, just do it. Let’s succeed together!
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